Kliko - CHUCK

Kliko mobile app

Kliko is a purpose driven real estate and service booking app built for Croatia. With 12 unique categories, from homes and boats to workers and event spaces.
Designed for trust, clarity, and ease, Kliko brings booking into the real world.

Project Summary

ROLE

Lead UI/UX Designer

TEAM

4 UI/UX Designers,
3 Developers,
1 Project Manager,

Duration

01.11 .2025 - 06.06 .2025

Tools Used

Figma, Notion, Slack,
Typeform

The Problem We Set Out to Solve

Croatian users are familiar with renting apartments or listing on Facebook groups, but there was no centralized, trustworthy platform where they could:

• Book unique spaces (like garages, boats, or land plots)
• Hire workers for short-term construction or projects
• View clear refund policies, verified hosts, and flexible bookings

Most platforms treated real estate as a single category. We knew from research that people think in use cases, not asset types.

Having identified the core challenges facing property renters, hosts, and service seekers in Croatia, we came together to brainstorm solutions that would make Kliko more than just another booking platform. We asked meaningful “How Might We” questions to focus on the real problems our users were facing:

How might we help users book the right space or service without wasting time searching?
How might we give hosts more control and protection over cancellations and no-shows?
How might we give guests peace of mind when it comes to refunds, rules, and trust?
How might we ensure users respect booking rules, guest limits, and house policies?

Exploring these questions helped us define some of Kliko’s most impactful features, things like category specific booking logic, refund visibility, capacity enforcement, and verified user indicators. These weren’t “nice-to-haves”, they were must-haves based on what real users needed.

Kliko Ideation Wall

🔶 Users should feel safe and protected when booking

Users should understand refund terms before booking

Guests need fair cancellation windows

Hosts should be protected from no-shows

Both sides should have access to fast dispute resolution

Users expect refund deadlines to be visible up front

Hosts want to report guest violations

Users should be held to capacity and house rules

🟪 People should book based on intent, not just listing types

Users should choose from clear booking categories

Guests want experiences grouped by purpose

Each category should have its own filters

Icons should help users spot what they need fast

Users should see badges like Verified or Exclusive

Booking logic should adapt to the listing type

Users should see category-specific help or FAQs

🟩 Hosting and booking should be quick and effortless

Hosts should create listings in 4 easy steps

Forms should auto-adapt based on category

Hosts should preview before publishing

Guests should see real-time availability

Filters should help users narrow results fast

Users should choose Instant or Request booking

Hosts want insights via listing health indicators

🟨 First-time users should instantly feel confident

New users should get category-based onboarding

Support should be one tap away (chat/help)

Every listing should show its policies clearly

Verified badges should build trust

Users should browse photo reviews

Guests need to see host rules clearly

Cancellation terms should appear before booking

Research & Discovery

We conducted field interviews, online surveys, and competitor analysis with:

Tourists & short-term renters
Local property owners & agents
Event planners & businesses
Contractors & land developers

🎯 What We Learned:

Insight	Solution
Users didn’t trust platforms without policies	Introduced transparent refunds policy
Hosts found uploading listings time-consuming	Built a quick 4-step host form
Most bookings happened on mobile	Prioritized mobile-first UX
Users wanted “booking with intent”	Created purpose-driven categories

Competitors analysis

To position Kliko effectively in the Croatian real estate and short-term rental market, we conducted a competitive review of leading platforms—focusing on listing quality, user protection, mobile experience, and booking diversity.

Njuskalo

Bookings

Airbnb

Solution

Trust, Verification Badge

This verification flow helps reduce scams, fraud, and uncertainty, especially in categories like short stays, land rentals, or hire workers.

A mobile first experience built for clarity and speed

The aim was to allow users to feel that each interaction, from selecting a category to uploading a listing, would be intuitive and seamless on smaller screens. We used clear icons, tags, and progress indicators instead of text heavy instructions to guide users throughout their experience.